Post by alicebapary717 on Feb 15, 2024 8:03:09 GMT
The endorsed brand model is a more flexible model in which each brand extension is given a separate identity and can be associated with the core brand. In this way, the brand extension can have a unique strategy and target market, but at the same time benefit from the equity of the parent brand. In many cases, the approved brand design includes the logo and colors of the main brand. This allows the sub-brand to use the reputation of the main brand to build capital, increase recognition and security. The endorsed brand model is ideal for companies that follow a hybrid approach and seek to maintain some differentiation within their product mix.
Advantages : The reputation of the parent brand affects sub-brands and consumer trust. The same marketing strategies can be applied to both the parent brand and sub-brands. The framework also facilitates cross-selling. Independence of sub-brands and benefiting from Greece Email List the relationship with the main brand. Disadvantages : There is a possibility that the target audience will not be able to distinguish the sub-brand from the parent brand. Consumers may perceive a sub-brand as part of the parent brand, so a negative reputation for one potentially harms the other. For example : Kellogg's owns many brands that have their own identity, but the logo of the parent company is located on all products of the sub-brands.
How to build an architecture for your own brand? Defining the brand architecture is one of the most important steps in the process of its creation. This provides the basis for an organized and intuitive strategy and provides added value for the consumer. At the same time, a well-chosen and well-constructed structure ensures that each brand retains its unique identity. Therefore, the development of the architecture is based on the following stages: research, strategy selection and its implementation: The research stage involves a deep understanding of the target audience, their association with the brand and determining the level of loyalty. This information allows you to analyze the existing offers and structure them correctly. At the stage of strategy development.
Advantages : The reputation of the parent brand affects sub-brands and consumer trust. The same marketing strategies can be applied to both the parent brand and sub-brands. The framework also facilitates cross-selling. Independence of sub-brands and benefiting from Greece Email List the relationship with the main brand. Disadvantages : There is a possibility that the target audience will not be able to distinguish the sub-brand from the parent brand. Consumers may perceive a sub-brand as part of the parent brand, so a negative reputation for one potentially harms the other. For example : Kellogg's owns many brands that have their own identity, but the logo of the parent company is located on all products of the sub-brands.
How to build an architecture for your own brand? Defining the brand architecture is one of the most important steps in the process of its creation. This provides the basis for an organized and intuitive strategy and provides added value for the consumer. At the same time, a well-chosen and well-constructed structure ensures that each brand retains its unique identity. Therefore, the development of the architecture is based on the following stages: research, strategy selection and its implementation: The research stage involves a deep understanding of the target audience, their association with the brand and determining the level of loyalty. This information allows you to analyze the existing offers and structure them correctly. At the stage of strategy development.