Post by huangshi715 on Feb 15, 2024 12:10:11 GMT
With all of these offers on the table, how likely is it that a lead will actually “Register now”, not knowing what they’re getting themselves into? Peep pointed out that coupled with the buzzwords in the headline, the offer feels unclear (if not sketchy) and so a lead is likely to stray. Takeaway: Your value proposition should be clear from your headline and CTA copy alone. Any additional elements on the page should exist only to reinforce the persuasiveness of your offer. The form causes friction Once your page copy has successfully convinced your prospect that they want to opt in .
In other words, if they’re already convinced that they want to sign up, you Kuwait Email List don’t want your form standing in their way – as is the case in the following submission from DUI Nevada: DUI Nevada landing page example All the form fields couldn’t fit in the screenshot, but I counted: 26 opportunities for the lead to abandon the form. The copy on this page already causes enough friction; as Peep pointed out, the value proposition isn’t clear and the wall of text provides very little motivation to read on. But even if the copy was masterfully written, the form has so many fields that there is little incentive on the part of the lead to begin filling it out. DUI Nevada tops it all off with “Submit” as CTA copy. Yikes.
It looks like this page was designed by a drunk person.” – Oli Gardner Takeaway: if your opt in form is too lengthy or difficult to fill out, your prospect could become discouraged, even if they believe you have the answer to their problem. When in doubt, reduce the fields to the bare minimum and ask for the additional information once the lead is in. Episode 2: The Semi-Finalists Face the Judges The end of our first episode of Page Fights saw the disqualification of all but five of our brave contestants. Each of the finalists was invited to come face-to-face with the judges and plead their case. These pages may have strong copy and amazing design, but there is more to CRO than what meets the eye.
In other words, if they’re already convinced that they want to sign up, you Kuwait Email List don’t want your form standing in their way – as is the case in the following submission from DUI Nevada: DUI Nevada landing page example All the form fields couldn’t fit in the screenshot, but I counted: 26 opportunities for the lead to abandon the form. The copy on this page already causes enough friction; as Peep pointed out, the value proposition isn’t clear and the wall of text provides very little motivation to read on. But even if the copy was masterfully written, the form has so many fields that there is little incentive on the part of the lead to begin filling it out. DUI Nevada tops it all off with “Submit” as CTA copy. Yikes.
It looks like this page was designed by a drunk person.” – Oli Gardner Takeaway: if your opt in form is too lengthy or difficult to fill out, your prospect could become discouraged, even if they believe you have the answer to their problem. When in doubt, reduce the fields to the bare minimum and ask for the additional information once the lead is in. Episode 2: The Semi-Finalists Face the Judges The end of our first episode of Page Fights saw the disqualification of all but five of our brave contestants. Each of the finalists was invited to come face-to-face with the judges and plead their case. These pages may have strong copy and amazing design, but there is more to CRO than what meets the eye.