Post by samsparrow74 on Feb 15, 2024 4:39:27 GMT
Miguel López-Guzmán, current Head of Digital at Starcom, also becomes the company's Marketing Director. He will combine both positions to accelerate the digital transformation and reinforce the agency's positioning , based on the union of people and technology. Among his new functions will be the direction of the communication department and also the creation of commercial and strategic products, a task he has been carrying out since he launched Starcom HX Lab, the agency's innovation incubator. From this initiative, projects have already been born such as War Rooms, winner of Google's All_On_Board award, Experience Sessions or other internal communication products such as Mind The Gap or Happiness Index, a survey to find out the degree of connection of the staff with the company which began as a local action and is now carried out in the offices of all Publicis Media brands around the world.
In parallel, he will maintain his current position as Head of Digital, a key position within the Starcom structure to continue betting on innovation, guarantee the best negotiation for the company's advertisers Jordan Phone Number List and ensure that digital communication continues to be a protagonist in the strategies of their brands. As until now, López-Guzmán will continue to provide service to both the Madrid and Barcelona offices and report directly to Rita Gutierrez, CEO of Starcom Spain , who comments: «The decision to merge these two directorates is a strategic bet: we want further accelerate the digital transformation of the company in general, but also that of all the employees who form it and that of our clients.
We are convinced that a purely digital profile like Miguel's, but with great strategic capacity and experience in product creation and communication, is the most suitable. “We are sure that this movement will help us take our Human Experience positioning to higher levels and adapt to the increasingly changing reality of the media.” For his part, Miguel López-Guzmán himself comments " although it is an enormous challenge, it comes at a particularly opportune personal moment and I take it on with great enthusiasm ." I believe that being able to participate in the development of our advertisers' communication strategies and, at the same time, in the development of Starcom products, will allow us to offer a better service and a broader value proposition.
In parallel, he will maintain his current position as Head of Digital, a key position within the Starcom structure to continue betting on innovation, guarantee the best negotiation for the company's advertisers Jordan Phone Number List and ensure that digital communication continues to be a protagonist in the strategies of their brands. As until now, López-Guzmán will continue to provide service to both the Madrid and Barcelona offices and report directly to Rita Gutierrez, CEO of Starcom Spain , who comments: «The decision to merge these two directorates is a strategic bet: we want further accelerate the digital transformation of the company in general, but also that of all the employees who form it and that of our clients.
We are convinced that a purely digital profile like Miguel's, but with great strategic capacity and experience in product creation and communication, is the most suitable. “We are sure that this movement will help us take our Human Experience positioning to higher levels and adapt to the increasingly changing reality of the media.” For his part, Miguel López-Guzmán himself comments " although it is an enormous challenge, it comes at a particularly opportune personal moment and I take it on with great enthusiasm ." I believe that being able to participate in the development of our advertisers' communication strategies and, at the same time, in the development of Starcom products, will allow us to offer a better service and a broader value proposition.