Post by huangshi715 on Feb 15, 2024 4:40:53 GMT
1-Retargeting-Facebook-Newsfeed Note how Noah tells his own personal success story (to appeal to his target market of entrepreneurs who are chasing the dream) rather than throwing them generic ads about his product. Image source. What kind of results does he see from his retargeting efforts? In the example he writes about in this article, he spent $4,168.19 to make $9,365 through his Facebook retargeting – a 200% ROI. Not too shabby. Use unique segmentation in your retargeting campaigns To get you started with segmentation, take a look at your Google Analytics and determine if there are more visitors on certain pages compared to others. Ask yourself why that is and then craft retargeting ads that speak directly to them.
Some of these audience segments may be small portions of your overall traffic, but they will have a higher chance of converting since you’re being more specific with your messaging. Here’s some inspiration to get you started: Do your visitors spend a lot of time on your “About Us” page? Why not show them a retargeting ad that offers a 15-minute, one-on-one consultation from your CEO or another prominent employee from Thailand Email List your organization? The visitor wanted to get to know you better – here’s your chance to start that relationship. Do you have different categories on your blog? Why not create a guide on your most popular subject and Bonus tip: When users convert, be sure to use burn pixels to remove them from your retargeting audience so you don’t continue to show the same ad over and over again.
Retargeting tactschool marketing tactics People were on your landing page for a reason, and hopefully, it was because they’re interested in what you have to offer. But with your competitors just a click away, there’s no reason people shouldn’t take their time in making a decision. This is when good ol’ urgency, scarcity and social proof can be used to supercharge your retargeting. An example of old school marketing tactics in action Here’s an example of how Birchbox uses social proof in their retargeting campaigns: birtchbox-remarketing Don’t ask me what I was doing on Birchbox.com. Birchbox’s ad is effective is because it teases you.
Some of these audience segments may be small portions of your overall traffic, but they will have a higher chance of converting since you’re being more specific with your messaging. Here’s some inspiration to get you started: Do your visitors spend a lot of time on your “About Us” page? Why not show them a retargeting ad that offers a 15-minute, one-on-one consultation from your CEO or another prominent employee from Thailand Email List your organization? The visitor wanted to get to know you better – here’s your chance to start that relationship. Do you have different categories on your blog? Why not create a guide on your most popular subject and Bonus tip: When users convert, be sure to use burn pixels to remove them from your retargeting audience so you don’t continue to show the same ad over and over again.
Retargeting tactschool marketing tactics People were on your landing page for a reason, and hopefully, it was because they’re interested in what you have to offer. But with your competitors just a click away, there’s no reason people shouldn’t take their time in making a decision. This is when good ol’ urgency, scarcity and social proof can be used to supercharge your retargeting. An example of old school marketing tactics in action Here’s an example of how Birchbox uses social proof in their retargeting campaigns: birtchbox-remarketing Don’t ask me what I was doing on Birchbox.com. Birchbox’s ad is effective is because it teases you.