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Post by alicebapary717 on Feb 15, 2024 5:36:56 GMT
The brand ambassador plays an important role in marketing campaigns aimed at attracting new customers. The purpose of an ambassador is to increase brand relevance, ensure the correct positioning of a product or service, and increase sales in a specific territory or segment of target accounts. The representative is responsible for driving brand growth against specific key performance indicators (KPIs). Who is a brand ambassador? Read also : Star Business: How Famous Artists Launch and Promote Their Own Brands? Advantages of cooperation Different opinion leaders. Among the main advantages: Market expansion. With the help of an ambassador, brands can open new markets. For example, if a clothing manufacturing Honduras Email List company in the USA wants to attract an audience from Kazakhstan, it is better to contact them through a local blogger. Increasing trust in the company. People trust other people's recommendations more than traditional advertising (paid media, TV ads, billboards, etc.). Increasing awareness with the help of content in social networks. It is a misconception that brand recognition. Depends on the number of followers. However, a strategy that engages a thought leader with a small audience sometimes works best. Because micro-influencers are considered more authentic and have better engagement rates. This means that the traffic and referrals they receive are more likely to convert. Increase in sales. When lots of people talk about your brand and trust your products, you get sale
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