Post by samsparrow74 on Feb 15, 2024 5:58:01 GMT
Seeking controversy when launching groundbreaking actions that capture the user's immediate attention is a common practice within the offices of agencies and advertisers where advertising campaigns are created. The challenge is, then, to stay on the crest of the creative wave without crossing the line of being offensive. The balance, in this case, has failed Destinia. The platform has launched a campaign that uses, in order to promote its travel offers, posters similar to those used to search for missing people . "Cristina Fernández Toledo, a 30-year-old pool lifeguard who did not have a single day to enjoy herself in the summer," reads one of the creatives. The reactions have not been long in coming: "There are a thousand ways to advertise, but to make money not everything goes, and unfortunately in the world of the missing we see things like this too many times," Joaquín Amills, president of sosdesparecidos, told ABC.
Destinia has made a mistake with this campaign . Thousands of families unfortunately have to hang our posters to locate a missing loved one and in many cases there are no responses to the Bahrain Phone Numbers List dissemination. From now on, I'm sure they will help us seriously in this dissemination," read the tweet from the sosdesaparecidos association . A tweet that, after Destinia's apology, they did not hesitate to delete. "At Destinia we want to communicate our sincere apologies to all the people who may have felt offended by our latest marketing campaign and clarify that it has not been our intention, in any case, to cause discomfort to anyone with such a sensitive issue," he said. the company, which has paralyzed the campaign and arranged a meeting with sodesaparecidos to "speak frankly about the issue and look for ways to repair the situation." "We also want to apologize especially to the relatives and acquaintances of missing people, whom in no case did we want to belittle or trivialize their circumstances ," the statement concludes.
She will be responsible for the Madrid and Barcelona management teams, leading the agency at a time of industry transformation : Claudia Safont has been appointed as Chief Executive Officer (CEO) of the TBWA Group in Spain, a position that will come into effect on 1 October. The former vice president of the group in Spain now takes over from the current president and CEO, Frutos Moreno, who will continue to be president of the group. Safont wanted to thank her for her trust and assures that she will assume this new role "with great enthusiasm and responsibility" since TBWA is an agency that is in "an exciting moment." «Our way of working has obtained various recognitions this last year: the prestigious Fast Company list places us among the most innovative companies in the world and Adweek has distinguished us as the global agency of the year. Personally, I am passionate about innovation and creativity in a broad sense, TBWA's DNA with its Disruptive Thinking seduced me from the first moment, and over the years my passion for this agency has grown," stated Safont. An entire career, with more than 25 years of experience , supports it. She began her professional career at BBDO and, in 2001, she joined TBWA as an account director for Nissan and after a period as director of customer service at TBWA\Barcelona, in 2008 she was appointed deputy general manager of the office.
Destinia has made a mistake with this campaign . Thousands of families unfortunately have to hang our posters to locate a missing loved one and in many cases there are no responses to the Bahrain Phone Numbers List dissemination. From now on, I'm sure they will help us seriously in this dissemination," read the tweet from the sosdesaparecidos association . A tweet that, after Destinia's apology, they did not hesitate to delete. "At Destinia we want to communicate our sincere apologies to all the people who may have felt offended by our latest marketing campaign and clarify that it has not been our intention, in any case, to cause discomfort to anyone with such a sensitive issue," he said. the company, which has paralyzed the campaign and arranged a meeting with sodesaparecidos to "speak frankly about the issue and look for ways to repair the situation." "We also want to apologize especially to the relatives and acquaintances of missing people, whom in no case did we want to belittle or trivialize their circumstances ," the statement concludes.
She will be responsible for the Madrid and Barcelona management teams, leading the agency at a time of industry transformation : Claudia Safont has been appointed as Chief Executive Officer (CEO) of the TBWA Group in Spain, a position that will come into effect on 1 October. The former vice president of the group in Spain now takes over from the current president and CEO, Frutos Moreno, who will continue to be president of the group. Safont wanted to thank her for her trust and assures that she will assume this new role "with great enthusiasm and responsibility" since TBWA is an agency that is in "an exciting moment." «Our way of working has obtained various recognitions this last year: the prestigious Fast Company list places us among the most innovative companies in the world and Adweek has distinguished us as the global agency of the year. Personally, I am passionate about innovation and creativity in a broad sense, TBWA's DNA with its Disruptive Thinking seduced me from the first moment, and over the years my passion for this agency has grown," stated Safont. An entire career, with more than 25 years of experience , supports it. She began her professional career at BBDO and, in 2001, she joined TBWA as an account director for Nissan and after a period as director of customer service at TBWA\Barcelona, in 2008 she was appointed deputy general manager of the office.