Post by huangshi715 on Feb 15, 2024 6:07:55 GMT
The psychology of spending: How much do they want to spend? When it comes to spending there are two kinds of people in the world: spenders and savers. These tendencies seem to be hardwired into our personality, as described by Rick, Cryder and Loewenstein in their paper, “Tightwads and Spendthrifts.” (Great research by the way. I recommend it.) The paper explains that every customer that buys from you will land on your page knowing a range of approximately .
You can gently influence that price range with techniques such as framing, but the way they’ll react to the price of your offer is largely pre-determined and hardwired in their brains. How can you apply the psychology of spending to landing pages? Leveraging the psychology of spending on your landing page is all Vietnam Email List about aligning yourself with your prospects’ expectations: Find your prospects’ ideal price point and show them that number. If you understand the ideal price point for your prospects, why swim upstream? Go with the flow and tell them what they want to hear.
Show prospects how much they’ll save by purchasing your product. Frugal people are driven by loss aversion. For penny-pinchers, the motivation not to lose something is greater than the desire to gain something; they want to see dollars saved. Similarly, you can experiment with telling penny-pinchers how much money they will lose if they don’t buy your product. Check out this example from Geico: rsz_image02 Image from Softrix. Nailed it.
You can gently influence that price range with techniques such as framing, but the way they’ll react to the price of your offer is largely pre-determined and hardwired in their brains. How can you apply the psychology of spending to landing pages? Leveraging the psychology of spending on your landing page is all Vietnam Email List about aligning yourself with your prospects’ expectations: Find your prospects’ ideal price point and show them that number. If you understand the ideal price point for your prospects, why swim upstream? Go with the flow and tell them what they want to hear.
Show prospects how much they’ll save by purchasing your product. Frugal people are driven by loss aversion. For penny-pinchers, the motivation not to lose something is greater than the desire to gain something; they want to see dollars saved. Similarly, you can experiment with telling penny-pinchers how much money they will lose if they don’t buy your product. Check out this example from Geico: rsz_image02 Image from Softrix. Nailed it.