Post by samsparrow74 on Feb 15, 2024 7:00:54 GMT
«I am what hunger looks like in America». Thus begins this original but crude campaign that makes visible people who are hungry in the United States. The initiative has been promoted by the Feeding America organization and developed by Leo Burnett and the Ad Council . The person who utters that phrase in this devastating spot is a person created from the faces of 1,000 people who fight every day to get something to put in their mouths. This realism is the result of increasingly perfected artificial intelligence that, on this occasion, helps give voice to this tragic reality. The objective of this campaign is to dismantle the belief that only homeless people or people who live in underdeveloped countries go hungry.
With this portrait, Feeding America shows the true face of hunger in the United States , where it affects 40 million people. If you do not display the embedded video correctly, click here . "We found that people Romania Phone Number List tend to think about hunger in stereotypes, like images of homeless people or third-world countries," Leo Burnett senior art director Daniel Jaramillo told Adweek . "In reality, hunger is much closer to home , affecting 1 in 8 Americans," he warned. For her part, Catherine Davis, director of marketing and communications at Feeding America, said: “For many people, hunger in the United States is invisible. They don't know what it looks or feels like.
This PSA campaign challenges people to see hunger in a different way by creating a realistic portrait that represents the millions of real people who experience hunger.” The campaign will include television and radio ads, as well as print, outdoor and digital ads made available through donations from the Ad Council 's network of partners . If you do not display the embedded video correctly, click here . Data sheet: Creative agency: Leo Burnett Production: Mill+ Publisher: The Mill VFX Production: The Mill VFX Creative: The Mill Color: The Mill Postproduction Audio Services: Another Country Music house: Supercharango Website Development: Superhero Cheesecake OLM Development: Squarewave.
With this portrait, Feeding America shows the true face of hunger in the United States , where it affects 40 million people. If you do not display the embedded video correctly, click here . "We found that people Romania Phone Number List tend to think about hunger in stereotypes, like images of homeless people or third-world countries," Leo Burnett senior art director Daniel Jaramillo told Adweek . "In reality, hunger is much closer to home , affecting 1 in 8 Americans," he warned. For her part, Catherine Davis, director of marketing and communications at Feeding America, said: “For many people, hunger in the United States is invisible. They don't know what it looks or feels like.
This PSA campaign challenges people to see hunger in a different way by creating a realistic portrait that represents the millions of real people who experience hunger.” The campaign will include television and radio ads, as well as print, outdoor and digital ads made available through donations from the Ad Council 's network of partners . If you do not display the embedded video correctly, click here . Data sheet: Creative agency: Leo Burnett Production: Mill+ Publisher: The Mill VFX Production: The Mill VFX Creative: The Mill Color: The Mill Postproduction Audio Services: Another Country Music house: Supercharango Website Development: Superhero Cheesecake OLM Development: Squarewave.